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Inbound Marketing for Law Firms… Attract Clients Like a Magnet

Let’s start out with a few eye-popping statistics:

  • Over 90% of all law firm websites fail to deliver any kind of personalized content geared to their target audience.
  • Over 95% of people seeking legal advice use the internet first to find answers.
  • Less than 35% of law firm websites are optimized for mobile devices, though almost 40% of all law firm related traffic comes from searches on smartphones.
  • Over 70% of people who begin a legal search online, end up contacting a law office or attorney via phone.
  • People earning over $150,000 per year are most likely to find a lawyer through an Internet search!
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SEO…Get Ranked, Get Found, Get New Business!

Let’s start with a few important and telling statistics:

  • Longer content tends to rank higher. The average first page result on Google contains 1,890 words. (Backlinko)
  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of that group stating effectiveness is increasing significantly. (MarketDive) 
  • 72% of consumers who did a local online search visited a business or company within five miles. (WordStream)
  • 75% percent of internet use will be mobile in 2017.  Nearly 40% of people search only on a smartphone in an average day. (Reuters)
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Is Your Business Killing It With Social Media Marketing?

Whether you like it not, or use it or not, it’s a fact that social media is here to stay, and it’s not just about reconnecting with high school BFFs, pictures of your dinner plate and cute animal videos; it’s about marketing and generating a stream of quality leads for your business.  Social media marketing for business brings an important piece of the lead generation puzzle to the table, the ability to be a thought-leader and build a source of loyal, passionate customers and clients who literally hang on your every word.  Social media marketing is simple, fast, measurable, and most importantly, it’s effective, especially when compared to outbound or traditional marketing.  In 2017 social media marketing has become a crucial part of any digital marketing strategy.

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Digital Marketing Strategy…Does Your Law Firm Hope Something Sticks?

While many law firms understand that they need to be "on the Internet," they usually do little to engage their target audience.  Today's prospective clients are more sophisticated and informed than ever before.  Information is available 24/7, no matter where you are or what you're doing.  It's imperative that law firms create a marketing strategy that speaks to the problems their clients and potential clients are facing.  Everyone is talking about digital marketing or online marketing or inbound marketing and they’re asking a lot of questions:

  • Is your law firm doing PPC?
  • What should I do about SEO?
  • Should my firm blog?
  • What are you posting on Facebook?
  • Are you using video?
  • How do I get my firm on the first page of Google?

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Online Reviews: Is Your Law Firm Seeing Stars?

Law firms have traditionally relied on word-of-mouth referrals to get new clients in the door. But the landscape has changed and there is now a new, modern version to the word-of-mouth concept: online reviews.  We’ve all seen those gold stars when searching for a product, service, or provider and they have impact.  Consumers now read reviews to judge and compare local businesses, and that includes law firms and attorneys. It’s safe to say that the next time a new prospective client finds you, it will likely be via an Internet search, probably on a cell phone, and it will include the phrase “reviews.”

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Will a Strong Social Media Strategy Bring In New Law Firm Clients?

Whether you like it not, or use it or not, it’s a fact that social media is here to stay, and it’s not just about reconnecting with high school BFFs, pictures of your dinner plate and cute cat videos; it’s about business and generating a stream of quality leads for your law firm.  Social media brings an important piece of the lead generation puzzle to the table, the ability to be a thought-leader and build a source of loyal, passionate current and prospective clients who literally hang on your every word.  It’s simple, it’s fast, it's measurable, and most importantly, it’s effective, especially when compared to outbound or traditional marketing.

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SEO for Law Firms… How to Dominate in the Search Results

Let’s start with a few statistics:

  • Over 95% of people seeking legal advice use the internet first to find answers.
  • Over 70% of people who begin a legal search online, end up contacting the law office via phone, and
  • 74% of people who visit a law firm’s website during a search for information, take action.
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Case Studies…Lead Generation’s Secret Weapon

Case studies have been a staple of both sales and marketing departments for a long, long time.  We’ve all read them or heard them, and for the most part, we’ve all come away underwhelmed.  They’re dull, boring, predictable, and forgettable.  You know the formula:

  • Define the business problem or challenge
  • Discuss the solution provided by your company
  • Back it up with some good-looking results
  • Write it all up in 200 words or less
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Is My Law Firm’s Website Bad for Business?

Let’s start with a case study…a truly sad and unnecessary scenario.

A very interested, potential client is referred to your law firm by a friend or current client.  Before they contact you, this prospective client does what everyone does… they visit your website to check you out.  They want to learn more about the firm and attorneys, your practice areas, how you work, what type of cases you take, and maybe your fee structure.  You wait and wait, but hear nothing.  The silence is deafening. They don’t call for an appointment. They don’t email you with a question.  Nothing happens.  Apparently your warm lead has turned iced cold.

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Inbound Marketing for Law Firms…Still Not Convinced?


Marketing your law firm today is much different than it was even just ten years ago. Since the advent of the Internet, people are now doing their own research online, long before they ever reach out to an attorney or law firm.  This shift has changed how law firms and attorneys need to both market and interact with prospective clients in order to be successful.

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