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Is Your Law Firm Blog Ready for 2018?

 

There is plenty of blogging advice out there for the legal arena… write less, write more, keep your sentences short and to the point, use legal jargon, write in plain language clients understand, use lots of bullet points since readers skim, use bold for emphasis, quote facts, add visuals… the list goes on and on.  Creating a blog for your law firm is really no longer an option and definitely not something to put on the back burner for when you "have time."  Blogging by attorneys has become an essential part of any law firm’s overall digital marketing strategy.  Research shows that law firms that blog, consistently increase their lead volume and client acquisition.

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8 Proven Tactics to Turn Your Blog into a Lead Generation Machine

 

There is plenty of content marketing and blogging advice out there… content is king, write less, write more, keep your sentences short and to the point, use lots of bullet points since readers skim, use bold for emphasis, add visuals… it goes on and on.  Marketing data shows that blogging, even if it’s not part of a larger digital marketing strategy, definitely brings better business results.  According to Hubspot’s recent Benchmarks report, companies that blog 6 -8 times per month double their lead volume.  This proves that blogging is a highly effective channel for lead generation.

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6 Must-Haves for a Killer Blog


There is plenty of blog writing advice out there… content is king, write less, write more, keep your sentences short and to the point, use lots of bullet points since readers skim, use bold for emphasis… it goes on and on.  As content marketing has become an essential part of any digital marketing strategy, blogging has become a powerful tool.  It lets you build an audience, become a thought leader in your field, and open a conversation with interested and like-minded individuals.

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