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Buyer Personas: Is Your Business Targeting the Right Customers?

Great marketing begins when you have a solid understanding of who you are trying to attract.  Buyer personas have arguably become the foundation of any digital marketingcontent marketing, and inbound marketing strategy.  It stands to reason that the more information you have about your ideal customers and clients, the better you can craft your marketing strategy and messaging to serve them.  Building out your buyer personas... and yes, you will have more than just one or even two... takes time and effort.  You need to do your homework and that includes in-depth research, surveys, and interviews, not guesses and assumptions.  

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