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Lead Generation: To Click or Not to Click...That is the CTA Question

As you learned from  our previous blog, Lead Generation Step #1… Create an Irresistible Offer, generating leads online has the power to transform your marketing and it begins with an irresistible offer that’s exciting and valuable.  But how do you get your target audience to view that amazing offer… to stop, read, consider, and most importantly take action?  It all comes down to creating a call-to-action or CTA that encourages website visitors and readers of your content to go ahead and take the next step and become a lead.  So what does a great CTA do?

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