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Case Studies…Lead Generation’s Secret Weapon

Case studies have been a staple of both sales and marketing departments for a long, long time.  We’ve all read them or heard them, and for the most part, we’ve all come away underwhelmed.  They’re dull, boring, predictable, and forgettable.  You know the formula:

  • Define the business problem or challenge
  • Discuss the solution provided by your company
  • Back it up with some good-looking results
  • Write it all up in 200 words or less
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