Content…it’s all about content. Whether it’s a blog, newsletter, article, email blast, social post, or video, the competition to attract new and keep existing clients has led law firms and attorneys to increasingly publish more and more content. You know your firm needs to be on the Internet. But, are you really meeting the goal of connecting with your ideal clients?Read More
Whether you like it not, or use it or not, it’s a fact that social media is here to stay, and it’s not just about pictures of your dinner plate and cute cat videos; it’s about business and generating a stream of quality leads. Social media brings an important piece of the lead generation puzzle to the table, the ability to build a source of loyal, passionate customers and clients who literally hang on your every word. It’s simple, it’s fast, it's measurable, and most importantly, it’s effective, especially when compared to outbound or traditional marketing.Read More
The most important part of any inbound marketing campaign is creating valuable content that attracts both current customers and potential clients. Content marketing by itself is often time-consuming and performance can be hit and miss. The goal of inbound marketing is to create interesting, entertaining, timely content that’s read and shared by customers and prospects, not just to crank out tons of blogs and social posts that’s read by only a few people.
Inbound marketing should make you think about what is valuable to your audiences so your content adds value for them. You need to speak directly to the interests and challenges of your ideal customers and prospects. You need to engage, and to do this, you need to mix it up a little.
So what should the mix in your content strategy look like?
There is plenty of blog writing advice out there… content is king, write less, write more, keep your sentences short and to the point, use lots of bullet points since readers skim, use bold for emphasis… it goes on and on. As content marketing has become an essential part of any digital marketing strategy, blogging has become a powerful tool. It lets you build an audience, become a thought leader in your field, and open a conversation with interested and like-minded individuals.