While many companies and businesses understand that they need to be "on the Internet," they usually do little to engage their target audience. Today's potential clients are more sophisticated and informed than ever before. Information is available 24/7, no matter where you are or what you're doing, and answers to questions are now always at the consumer’s fingertips. It's imperative that businesses create a marketing strategy that speaks to the problems that both their current and potential clients are facing. Everyone is talking about digital marketing or online marketing or inbound marketing and they’re asking a lot of questions:
- Is your company doing PPC?
- What should I do about SEO?
- Should my business blog?
- What are you posting on social media?
- Are you using video?
- How do I get my firm on the first page of Google?