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Social Proof: The New “Word of Mouth” for Law Firms

Let’s start with a good definition:  Social proof is the influence that the actions and attitudes of the people around us, either in real life or online, have on our own behavior. The "proof" element is the idea that if other people are doing it or saying it, it must be valuable or worthwhile and I should jump in too.  Let’s face it, if you walk into a room and everyone is looking up at the ceiling, chances are pretty good that you’re going to look up too.

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The Must-Have Building Blocks of Digital Marketing

While many companies and businesses understand that they need to be "on the Internet," they usually do little to engage their target audience.  Today's potential clients are more sophisticated and informed than ever before.  Information is available 24/7, no matter where you are or what you're doing, and answers to questions are now always at the consumer’s fingertips.  It's imperative that businesses create a marketing strategy that speaks to the problems that both their current and potential clients are facing.  Everyone is talking about digital marketing or online marketing or inbound marketing and they’re asking a lot of questions:

  • Is your company doing PPC?
  • What should I do about SEO?
  • Should my business blog?
  • What are you posting on social media?
  • Are you using video?
  • How do I get my firm on the first page of Google?
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