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Social Proof: The New “Word of Mouth” for Law Firms

Let’s start with a good definition:  Social proof is the influence that the actions and attitudes of the people around us, either in real life or online, have on our own behavior. The "proof" element is the idea that if other people are doing it or saying it, it must be valuable or worthwhile and I should jump in too.  Let’s face it, if you walk into a room and everyone is looking up at the ceiling, chances are pretty good that you’re going to look up too.

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Digital Marketing for Law Firms…In-House or Outsource?

While many law firms understand that they need to be “on the Internet,” and create and publish content, they usually do little to present it in a way that engages their target audience, and that is the key.  It’s obvious from statistics that potential clients are now looking online for an attorney to solve a problem.  Today’s prospective clients are more sophisticated and informed than ever before.  Information is easily available, twenty-four hours a day, seven days a week, no matter where you are or what you’re doing.  The Internet is flooded with webpages, blog articles, and social media pages, all vying for the same clients and that top spot on the search results page.  This has made the legal space one of the most competitive verticals on the web.  It’s important to ask yourself… What is my firm doing to drive relevant traffic to our web properties, generate leads and stand out from the competition?

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Is it Time to Outsource your Law Firm’s Digital Marketing Strategy?


While many law firms understand that they need to be “on the Internet,” and create and publish content, they usually do little to present it in a way that engages their target audience.  Today’s prospective clients are more sophisticated and informed than ever before.  Information is easily available, twenty-four hours a day, seven days a week, no matter where you are or what you’re doing.  Law firms need to create engaging content that is jargon-free, answers questions, and speaks to the problems their clients and potential clients are facing. 

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Digital Marketing for Law Firms and Attorneys…Dominate in 2017

The end of 2016 is fast approaching and now is the time to plan your law firm’s marketing strategy for 2017.  Whether you have a marketing team, you’re doing it on your own, or you outsource to a digital marketing firm, the one thing you can’t do is put your marketing efforts on repeat.  New trends and challenges, technology, Google algorithm updates, new platforms and methods for search, and user expectations continue to change and your marketing plans need to evolve if you’re going to continue to be effective and ensure long-term success.  So, how do you make your marketing strategy more effective in 2017?

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Best Directories for Marketing your Law Firm

Legal Directories in the Marketing Mix

It is important to maximize your law firm directory marketing by having complete and accurate listings for your attorneys and firm. 

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