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Social Proof: The New “Word of Mouth” for Law Firms

Let’s start with a good definition:  Social proof is the influence that the actions and attitudes of the people around us, either in real life or online, have on our own behavior. The "proof" element is the idea that if other people are doing it or saying it, it must be valuable or worthwhile and I should jump in too.  Let’s face it, if you walk into a room and everyone is looking up at the ceiling, chances are pretty good that you’re going to look up too.

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The Must-Have Building Blocks of Digital Marketing

While many companies and businesses understand that they need to be "on the Internet," they usually do little to engage their target audience.  Today's potential clients are more sophisticated and informed than ever before.  Information is available 24/7, no matter where you are or what you're doing, and answers to questions are now always at the consumer’s fingertips.  It's imperative that businesses create a marketing strategy that speaks to the problems that both their current and potential clients are facing.  Everyone is talking about digital marketing or online marketing or inbound marketing and they’re asking a lot of questions:

  • Is your company doing PPC?
  • What should I do about SEO?
  • Should my business blog?
  • What are you posting on social media?
  • Are you using video?
  • How do I get my firm on the first page of Google?
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Digital Marketing for Law Firms…In-House or Outsource?

While many law firms understand that they need to be “on the Internet,” and create and publish content, they usually do little to present it in a way that engages their target audience, and that is the key.  It’s obvious from statistics that potential clients are now looking online for an attorney to solve a problem.  Today’s prospective clients are more sophisticated and informed than ever before.  Information is easily available, twenty-four hours a day, seven days a week, no matter where you are or what you’re doing.  The Internet is flooded with webpages, blog articles, and social media pages, all vying for the same clients and that top spot on the search results page.  This has made the legal space one of the most competitive verticals on the web.  It’s important to ask yourself… What is my firm doing to drive relevant traffic to our web properties, generate leads and stand out from the competition?

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Digital Marketing Strategy…Does Your Law Firm Hope Something Sticks?

While many law firms understand that they need to be "on the Internet," they usually do little to engage their target audience.  Today's prospective clients are more sophisticated and informed than ever before.  Information is available 24/7, no matter where you are or what you're doing.  It's imperative that law firms create a marketing strategy that speaks to the problems their clients and potential clients are facing.  Everyone is talking about digital marketing or online marketing or inbound marketing and they’re asking a lot of questions:

  • Is your law firm doing PPC?
  • What should I do about SEO?
  • Should my firm blog?
  • What are you posting on Facebook?
  • Are you using video?
  • How do I get my firm on the first page of Google?

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