While many law firms understand that they need to be "on the Internet," they usually do little to engage their target audience. Today's prospective clients are more sophisticated and informed than ever before. Information is available 24/7, no matter where you are or what you're doing. It's imperative that law firms create a marketing strategy that speaks to the problems their clients and potential clients are facing. Everyone is talking about digital marketing or online marketing or inbound marketing and they’re asking a lot of questions:
- Is your law firm doing PPC?
- What should I do about SEO?
- Should my firm blog?
- What are you posting on Facebook?
- Are you using video?
- How do I get my firm on the first page of Google?