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Why enter the wonderful world of display ads

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Moz Local 1.0 Review – Not Much Happening

As my friend Andre Savoie says, those of us who help local businesses get found online are always looking for that Local SEO Unicorn. The elusive thing that will make it easy to get a handle on all those local directory and map listings.

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What is Adaptive SEO? Isn't all SEO the same?

For those of us who focus on achieving marketing objectives through online media, keeping up with the topic of "search engine optimization" is a daily necessity. Unfortunately, the industry legacy is based on a competitive race between clever search algorithm developers at Google, and other search engines, vs. clever "optimizers" who try to take advantage of the algorithms to get their (and their client's) sites to show up more prominently than the competition.

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The Definition of "Search Engine Optimization" (SEO)

I was just reading this thought-provoking blog post from Krista LaRiviere, on the evolving definition of Search Engine Optimization (a.k.a. SEO).

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Are trademarks only for large businesses?

One of the fun parts of helping all different kinds of businesses market themselves online, is searching for clever, and meaningful URLs to support their brand and their message.

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7 Steps to Optimize Pay Per Click (PPC) Advertising

Every now and then I talk to people about paid search advertising, I'll hear "oh I never click on those sponsored links."

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Is your web presence ready for 2013?

This is the time of year when smart business owners and executives evaluate what worked, and what didn't work, in the past year.

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