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Inbound Marketing for Law Firms… Attract Clients Like a Magnet

Let’s start out with a few eye-popping statistics:

  • Over 90% of all law firm websites fail to deliver any kind of personalized content geared to their target audience.
  • Over 95% of people seeking legal advice use the internet first to find answers.
  • Less than 35% of law firm websites are optimized for mobile devices, though almost 40% of all law firm related traffic comes from searches on smartphones.
  • Over 70% of people who begin a legal search online, end up contacting a law office or attorney via phone.
  • People earning over $150,000 per year are most likely to find a lawyer through an Internet search!
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Inbound Marketing for Law Firms…Still Not Convinced?


Marketing your law firm today is much different than it was even just ten years ago. Since the advent of the Internet, people are now doing their own research online, long before they ever reach out to an attorney or law firm.  This shift has changed how law firms and attorneys need to both market and interact with prospective clients in order to be successful.

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Does Your Law Firm Have an Inbound Marketing Strategy?

Marketing your law firm today is much different than it was just ten years ago. Since the advent of the Internet, people are now doing their own research online, long before they ever reach out to a law firm.  This shift has changed how firms need to both market and interact with prospective clients in order to be successful.

People now go to the web on their own with legal questions.  They want to begin to have their specific challenges addressed and questions answered before they speak with an attorney.  If your law firm doesn’t address these pain points, you’re quickly going to fall behind your competition.

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Create a great content marketing mix your prospects will appreciate

The most important part of any inbound marketing campaign is creating valuable content that attracts both current customers and potential clients. Content marketing by itself is often time-consuming and performance can be hit and miss. The goal of inbound marketing is to create interesting, entertaining, timely content that’s read and shared by customers and prospects, not just to crank out tons of blogs and social posts that’s read by only a few people.

Inbound marketing should make you think about what is valuable to your audiences so your content adds value for them. You need to speak directly to the interests and challenges of your ideal customers and prospects. You need to engage, and to do this, you need to mix it up a little.



So what should the mix in your content strategy look like?

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6 Must-Haves for a Killer Blog


There is plenty of blog writing advice out there… content is king, write less, write more, keep your sentences short and to the point, use lots of bullet points since readers skim, use bold for emphasis… it goes on and on.  As content marketing has become an essential part of any digital marketing strategy, blogging has become a powerful tool.  It lets you build an audience, become a thought leader in your field, and open a conversation with interested and like-minded individuals.

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Simplify the Elements of Content Marketing

If you are at all  involved in marketing these days, you hear (or say) "content marketing" at least 10  times a day.  It is clearly at the heart of search engine strategies, social media strategies, inbound marketing and marketing automation strategies. 

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Should SMBs pursue inbound marketing? New data reveals the answer!

New data in Hubspot's 7th annual State of Inbound Marketing research in 2015, reveals many interesting facts about how small to medium sized businesses (SMBs) are relying on inbound marketing, and what they rely on it for.

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