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Create a great content marketing mix your prospects will appreciate

The most important part of any inbound marketing campaign is creating valuable content that attracts both current customers and potential clients. Content marketing by itself is often time-consuming and performance can be hit and miss. The goal of inbound marketing is to create interesting, entertaining, timely content that’s read and shared by customers and prospects, not just to crank out tons of blogs and social posts that’s read by only a few people.

Inbound marketing should make you think about what is valuable to your audiences so your content adds value for them. You need to speak directly to the interests and challenges of your ideal customers and prospects. You need to engage, and to do this, you need to mix it up a little.

So what should the mix in your content strategy look like?

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