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Inbound Marketing for Law Firms… Attract Clients Like a Magnet

Let’s start out with a few eye-popping statistics:

  • Over 90% of all law firm websites fail to deliver any kind of personalized content geared to their target audience.
  • Over 95% of people seeking legal advice use the internet first to find answers.
  • Less than 35% of law firm websites are optimized for mobile devices, though almost 40% of all law firm related traffic comes from searches on smartphones.
  • Over 70% of people who begin a legal search online, end up contacting a law office or attorney via phone.
  • People earning over $150,000 per year are most likely to find a lawyer through an Internet search!
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Inbound Marketing for Law Firms…Still Not Convinced?


Marketing your law firm today is much different than it was even just ten years ago. Since the advent of the Internet, people are now doing their own research online, long before they ever reach out to an attorney or law firm.  This shift has changed how law firms and attorneys need to both market and interact with prospective clients in order to be successful.

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Does Your Law Firm Have an Inbound Marketing Strategy?

Marketing your law firm today is much different than it was just ten years ago. Since the advent of the Internet, people are now doing their own research online, long before they ever reach out to a law firm.  This shift has changed how firms need to both market and interact with prospective clients in order to be successful.

People now go to the web on their own with legal questions.  They want to begin to have their specific challenges addressed and questions answered before they speak with an attorney.  If your law firm doesn’t address these pain points, you’re quickly going to fall behind your competition.

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