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“Level Up” Your Landing Pages and Generate Better Business

In simple terms, a landing page is any page on a website that a visitor “lands on.”  But in marketing terms, a landing page is a lead conversion tool that fulfills a promise that you’ve made in your web content… I will trade you something relevant or valuable for your contact information.  It may be something like a special offer or deal, downloadable information like an eBook, infographic, or whitepaper, a video, free trial, contest entry, or free consultation.  A good landing page is the next step toward turning a visitor into a prospective client.

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