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Is Your Law Firm Blog Ready for 2018?


There is plenty of blogging advice out there for the legal arena… write less, write more, keep your sentences short and to the point, use legal jargon, write in plain language clients understand, use lots of bullet points since readers skim, use bold for emphasis, quote facts, add visuals… the list goes on and on.  Creating a blog for your law firm is really no longer an option and definitely not something to put on the back burner for when you "have time."  Blogging by attorneys has become an essential part of any law firm’s overall digital marketing strategy.  Research shows that law firms that blog, consistently increase their lead volume and client acquisition.

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Yes, you can (add video to law firm marketing)

This is a guest post, courtesy of Anna Davalos, founder of Alejo Media, a Northern Virginia video production company.

Thinking of creating videos to promote your law firm online?  Online marketing is critical to any firm's growth, and today's online marketing challenge is attention - how to get it among all the messaging out on on the web.

Video lets you cut through a lot of the clutter. It's is flexible and can go in your content marketing, email signature, on your website, blog, digital advertising and social media.

Yet some law firms are still resisting, often for one of these reasons: 

  • I can't do videos, I might get sued.
  • I can't do videos, my industry has certain rules.
  • I can't do videos because what I do is too hard to explain.

I've got news for you, you can do videos and more than likely you NEED video. Specifically for the reasons you've just given me. One group in particular who tells me this is lawyers.

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5 Important Tips to Creating a Highly Effective Law Firm Blog

Many of the nation’s law firms have launched blogs in an effort to boost business development.  A blog can play a major role in your overall digital marketing strategy, but you need to keep it up with regular, timely entries.  Blogs should speak to your target audience with insight into interesting legal developments.  It should showcase in-depth knowledge and establish you and your firm as authorities on topics in your practice area(s).  It should have a unique personality and enhance your online presence.

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