Let’s start with a case study…a truly sad and unnecessary scenario.
A very interested, potential client is referred to your law firm by a friend or current client. Before they contact you, this prospective client does what everyone does… they visit your website to check you out. They want to learn more about the firm and attorneys, your practice areas, how you work, what type of cases you take, and maybe your fee structure. You wait and wait, but hear nothing. The silence is deafening. They don’t call for an appointment. They don’t email you with a question. Nothing happens. Apparently your warm lead has turned iced cold.Read More