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Is My Website Bad for Business?

 

Let’s start with a short case study…a truly sad and unnecessary scenario.

A very interested, potential customer is referred to your business by a friend or current client.  Before they contact you, this prospective customer does what everyone does… they visit your website to check you out.  They want to learn more about you and your business, your goods and services, how you work, your hours, and maybe your fee structure.  You’re excited!  You wait and wait, but hear nothing.  The silence is deafening. They don’t call for an appointment or visit your store. They don’t email you with a question.  Nothing happens.  Apparently your warm lead has turned iced cold.

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Unlock the Power of a Lead Generating Website


When it comes to marketing, there’s always a lot of focus and talk about getting your business on the first page of Google and increasing traffic to your website.  But getting tons of traffic isn’t enough.  You need to get the right traffic to your website, potential customers and clients who are looking for the goods and services that they need and you provide.  Your website is the hub of everything you do… all the social media posts, blogs, premium content, email marketing, paid advertising, video, and in-person connections, are all designed to bring people to your website where you’ll have the opportunity to convert them.  This is where the magic happens…where visitors, looking for more information, become leads which gives you the opportunity to turn them into new customers and clients.

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