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Marketing Automation: Turning Visitors into Leads

One of the popular misconceptions I hear from people who are relatively new to internet marketing is that everything is about getting more visitor traffic to your website.  While getting more traffic is a desireable goal - particularly for a new or growing business - you need to identify the potential leads, and efficiently nurture them into new clients.

As buyers of virtually all goods and services enjoy the ability to research and understand their needs and sift through their options online before they have to talk to a salesperson, the responisibility for identifying the leads and nurturing them increasingly needs to be done with your online marketing tools. The definition of "Marketing Automation" is the process of using your website, email, workflows, and social media, to sift through your website visitors to identify and nurture leads into clients.

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MARKETING AUTOMATION: All the Cool Marketers Are Doin’ It

Nowadays, communication channels are coming out the wazoo. And while that seems great for brands who aim to engage and generate leads online, it’s definitely not easy. It can be a time-consuming and resource-eating process to ensure you’re hitting all the right bases at precisely the right time during the buyer’s journey! Unless, of course, you decide to hit cruise control and automate your marketing…

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