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Digital Marketing for Law Firms…In-House or Outsource?

While many law firms understand that they need to be “on the Internet,” and create and publish content, they usually do little to present it in a way that engages their target audience, and that is the key.  It’s obvious from statistics that potential clients are now looking online for an attorney to solve a problem.  Today’s prospective clients are more sophisticated and informed than ever before.  Information is easily available, twenty-four hours a day, seven days a week, no matter where you are or what you’re doing.  The Internet is flooded with webpages, blog articles, and social media pages, all vying for the same clients and that top spot on the search results page.  This has made the legal space one of the most competitive verticals on the web.  It’s important to ask yourself… What is my firm doing to drive relevant traffic to our web properties, generate leads and stand out from the competition?

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