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Remarketing…A Law Firm’s Secret Weapon

The goal of a successful legal marketing campaign is to get people to take action and hire your firm.  You want to drive relevant traffic to your law firm’s website, provide valuable information, and ultimately have that visitor contact your firm.  Not all potential clients will pick up the phone or fill out a consultation request form on their first visit, but they still may be good leads.  So, how do you keep your firm visible to those prospective clients and encourage them to revisit your website and take action?  The simple answer is remarketing, also known as retargeting.

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