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SEO…Get Ranked, Get Found, Get New Business!

Let’s start with a few important and telling statistics:

  • Longer content tends to rank higher. The average first page result on Google contains 1,890 words. (Backlinko)
  • Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of that group stating effectiveness is increasing significantly. (MarketDive) 
  • 72% of consumers who did a local online search visited a business or company within five miles. (WordStream)
  • 75% percent of internet use will be mobile in 2017.  Nearly 40% of people search only on a smartphone in an average day. (Reuters)
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SEO for Law Firms… How to Dominate in the Search Results

Let’s start with a few statistics:

  • Over 95% of people seeking legal advice use the internet first to find answers.
  • Over 70% of people who begin a legal search online, end up contacting the law office via phone, and
  • 74% of people who visit a law firm’s website during a search for information, take action.
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Remarketing…A Law Firm’s Secret Weapon

The goal of a successful legal marketing campaign is to get people to take action and hire your firm.  You want to drive relevant traffic to your law firm’s website, provide valuable information, and ultimately have that visitor contact your firm.  Not all potential clients will pick up the phone or fill out a consultation request form on their first visit, but they still may be good leads.  So, how do you keep your firm visible to those prospective clients and encourage them to revisit your website and take action?  The simple answer is remarketing, also known as retargeting.

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SEO for Law Firms: Increase Website Traffic and Generate Leads

People are looking online for an attorney to solve a problem.  In order to accommodate the needs of your potential clients, you have most likely taken the time and spent the money to have an attractive and informative website created.  Not all that long ago, this was all you needed in order to be quickly found with an internet search for lawyers in a specific practice area. However, these days, the internet is flooded with webpages, blog articles, eBooks and social media pages, all vying for clients and the top spot on the search results page.  In order to stand out and get the website traffic and leads you want, you’re going to need a powerful SEO strategy. 

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Don’t Ignore Mobile Optimization in 2017

Are you reading this blog on a mobile device?  The chances are good that you are.  Digital marketers have understood the power of mobile marketing for several years now.  It is ironic that something small enough to carry in your pocket or purse, may have the biggest effect on SEO.  If you haven’t yet optimized for mobile and created a mobile marketing strategy you are going to find yourself falling further and further behind your competition.  Mobile users are growing exponentially and want information that is quick and easy to navigate. So, a word of advice... Don't ignore mobile optimization in 2017!

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Website 'Must-Haves' for 2016

Your website is your business' most critical marketing asset. But here's the problem...it's leaking traffic, leads and revenue right now.

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Website Redesign... Don't Lose Your SEO “Juice," with 301 Redirects

The biggest mistake people make with a website redesign or rebuild is thinking that it’s just a website. They look at the new site, everything seems to work, and they call it done.  They’re under the assumption that SEO will just transfer over. Unfortunately, all the SEO work that was done on the old site is going to suffer unless you take action.  This can be devastating for businesses that depend on their search rankings.

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10 Ways your new website redesign could kill your SEO!

It's time for a website redesign. You’re excited about the new design, features, functions, and additional content.  But replacing an established digital presence may have a huge impact on your current search engine rankings.  According to an Advanced Web Ranking study on the click-through rate from Google’s organic search results, almost 72% of searches result in a page-one Google organic click.  In fact, the first 5 organic results account for 68% of all the clicks.  A small drop in rankings can dramatically reduce online traffic and results, something businesses can’t afford.  So, how can you mitigate the loss of web traffic during and after launch?  The key is preparation!

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