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Social Proof: The New Word-Of-Mouth for Your Business

Let’s start with a good definition:  Social proof is the psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.  In other words… if other people are doing it or saying it, it must be valuable or worthwhile and I should jump in too.  Let’s face it, if you walk into a room and everyone is pointing and looking up at the ceiling, chances are pretty strong that you’re going to look up too.

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