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Social Proof: The New “Word of Mouth” for Law Firms

Let’s start with a good definition:  Social proof is the influence that the actions and attitudes of the people around us, either in real life or online, have on our own behavior. The "proof" element is the idea that if other people are doing it or saying it, it must be valuable or worthwhile and I should jump in too.  Let’s face it, if you walk into a room and everyone is looking up at the ceiling, chances are pretty good that you’re going to look up too.

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