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Yes, you can (add video to law firm marketing)

This is a guest post, courtesy of Anna Davalos, founder of Alejo Media, a Northern Virginia video production company.

Thinking of creating videos to promote your law firm online?  Online marketing is critical to any firm's growth, and today's online marketing challenge is attention - how to get it among all the messaging out on on the web.

Video lets you cut through a lot of the clutter. It's is flexible and can go in your content marketing, email signature, on your website, blog, digital advertising and social media.

Yet some law firms are still resisting, often for one of these reasons: 

  • I can't do videos, I might get sued.
  • I can't do videos, my industry has certain rules.
  • I can't do videos because what I do is too hard to explain.

I've got news for you, you can do videos and more than likely you NEED video. Specifically for the reasons you've just given me. One group in particular who tells me this is lawyers.

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