Let’s start with a short case study…a truly sad and unnecessary scenario.
A very interested, potential customer is referred to your business by a friend or current client. Before they contact you, this prospective customer does what everyone does… they visit your website to check you out. They want to learn more about you and your business, your goods and services, how you work, your hours, and maybe your fee structure. You’re excited! You wait and wait, but hear nothing. The silence is deafening. They don’t call for an appointment or visit your store. They don’t email you with a question. Nothing happens. Apparently your warm lead has turned iced cold.Read More